Profile
Craig White is a globally recognised, award winning, coach celebrated for his pivotal contributions to elite sports over a career spanning almost 3 decades.
Raised in Wigan, England, Craig’s early life in a rugby-dominated town instilled in him a deep understanding of discipline, resilience, and the complexities of human potential. His expertise as a high-performance coach has been instrumental in the success of some of the most prestigious rugby teams, including the Irish Rugby Team, London Wasps, Leicester Tigers, and Wales. He was also a Performance Coach to the British and Irish Lions, the pinnacle of any northern hemisphere rugby coach, not once but twice, on the 2005 and 2009 Tours to New Zealand and South Africa respectively.
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Throughout his career, his innovative approaches to training have consistently delivered results at the highest levels of the sport. Notably, his work with the Wasps Rugby Club helped transform the team into a dominant force, leading to multiple Premiership titles and European Cup victories during his tenure. His tenure with Leicester Tigers was equally impactful, where his conditioning strategies contributed to the team reaching the Heineken Cup final and reclaiming every domestic title.
As a consultant for World Rugby, he has played a crucial role in elevating the performance of underdog teams like Uruguay and Chile. His guidance was integral to Uruguay’s historic victory over Fiji in the 2019 Rugby World Cup, and his leadership and team connection work with Chile helped the team qualify for the RWC23 for the first time in history. These achievements underscore Craig’s ability to deliver tangible results through his holistic approach to performance and leadership.
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In addition to this, over the last ten years, Craig has expanded his influence beyond the rugby field, immersing himself in personal development, spiritual practices, and men’s work. He became a certified yoga and meditation teacher, incorporating these disciplines into his approach to leadership and performance coaching. Craig also established himself as a men’s leadership coach, guiding men from various walks of life in reclaiming their authentic selves and redefining masculinity. His work in these areas reflects his commitment to holistic development, bridging the gap between physical performance and spiritual well-being, to make him a sought-after mentor and speaker across a range of industries.
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This broader perspective has allowed Craig to work with diverse groups, from corporate executives to individuals on personal growth journeys, demonstrating his ability to apply high-performance principles in varied contexts. His approach, which blends high-performance expertise, in all areas, including physical, mental, and emotional with spiritual depth, has ensured outstanding growth and results for the teams and individuals he works with, bridging the gap between physical performance and holistic well-being.
What To Expect
Craig presentations are dynamic, engaging, and meticulously tailored to resonate with each specific audience. He moves beyond traditional scripts to deliver talks that are intuitive, relevant, and deeply impactful.
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Key Themes Include:
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Continuous Personal and Professional Evolution: Craig emphasises the necessity of embracing change and ongoing growth to remain effective and competitive in leadership roles. He encourages a mindset of lifelong learning and adaptability.
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Authenticity and Emotional Intelligence in Leadership: highlighting the importance of leading with authenticity and emotional intelligence, offering strategies to build trust, enhance team dynamics, and foster a culture of empathy and authenticity.
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Balancing High Performance and Well-Being: addressing the challenge of sustaining peak performance without burnout. He provides practical approaches to maintaining mental, emotional, and physical well-being while achieving long-term success.
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Building Deep Connections and Brotherhood in Teams: Craig focuses on the power of unity and deep emotional connections within teams, providing methods to strengthen team cohesion and create a supportive, high-performing environment.​
Lasting Impact
Craig talks deliver a profound and lasting impact, particularly for organisations and teams committed to achieving sustained excellence. His insights are especially valuable for those in high-performance environments who are seeking to push beyond conventional limits.
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Who Will Benefit?
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High-Performance Teams: Craig’s focus on the mind-body connection, emotional intelligence, and leadership will help these teams foster resilience, authenticity, and unity, leading to enhanced team dynamics and sustained success.
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Corporate Leaders and Executives: Those in leadership positions will gain practical tools to cultivate a culture of continuous growth, authentic leadership, and holistic well-being within their organisations.
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Athletes and Coaches: Craig provides a roadmap for maintaining peak physical and mental performance.
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Craig’s talks encourage a shift in perspective, prompting individuals and teams to think beyond immediate successes and focus on building a legacy that reflects their deepest values and aspirations.
Craig White
Quick Look
Represented by: Tracey Duke
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Location: London, England
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Who: Craig White is a globally recognised, award winning performance coach, with close to three decades of experience, who was instrumental in the success of top rugby teams like the Irish Rugby Team, Wales rugby Team, Wasps, and Leicester Tigers. His innovative training methods helped Wasps secure multiple Premiership titles, and his holistic approach guided underdog teams like Uruguay and Chile to historic achievements.
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What to Expect: His presentations are dynamic, intuitive, and deeply impactful, tailored to resonate with each audience. Key themes include continuous personal growth, authentic and emotionally intelligent leadership, balancing high performance with well-being, and fostering deep team connections. Audiences are inspired, challenged, and equipped with practical strategies to enhance individual and team performance.
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Lasting Impact: Craig talks create a profound and lasting impact, particularly for organisations committed to sustained excellence. His insights foster resilience, authenticity, and unity in high-performance teams, enhance leadership growth in corporate settings, and integrate spiritual practices with athletic performance. Craig's approach offers actionable, transformational strategies, ensuring enduring success and holistic well-being.
Popular with: High-Performance Sports Teams and Athletes. Corporate Leaders and Executives.
Available for: Keynotes. Q&A’s. Panel Discussions.